The Brief.

Toby approached me, looking for a website and brand identity for his new coaching business. He also needed photographs to populate the site, and some help with copywriting.


  • Branding
  • Copywriting
  • Photography
  • Web Consultation
  • Web Design


Drawing on the idea of personal growth, he wanted the website to be simple and fresh. We decided to use green as the key accent colour, and to draw on imagery of plants throughout the site.

I was able to help with streamlining the content and polishing up the copy to produce a slick, responsive website.

I really love my website, thank you! Great service and clear communication led to a clear understanding of what I wanted from a website. Very satisfied."

Toby Caldwell