As a new start-up, Prospect Drones came to me asking for a whole brand identity starting from scratch.
Looking for a fresh, dynamic feel they wanted branding which could lend itself to the variety of applications of drone technology such as 3D mapping, Photogrammetry, aerial photography and precision imaging – something which would encompass both the creative and technical aspects of the business.
- Logo Design
- Brand Identity
- Business Cards
- Web Design
Logo and Branding.
Using a sans serif font, I made a feature of the letter S to suggest the shape of a rotor blade, whilst also providing a colourful icon. The colours hint at the variety of uses for the emergent technology, whilst also alluding to the colours of the spectrum.
The end result was a simple yet dynamic logo suggesting precision, imaging and movement.
Out in the field, I took a variety of promotional photographs of Prospect Drones in action for use on the website and other promotional material.